Company

Company: It’s Great Media

It’s Great Media is a full-service video production company with offices in Santa Cruz, SF and LA. We get amazing footage, people have fun on our shoots AND our clients get funded.

  • full-service video production
  • script writing
  • location & talent scouting
  • production/shoot management
  • direction
  • sound
  • lighting
  • editing
  • high-quality motion-graphics
  • visual effects
  • color correction
  • drone footage
Book a discovery call with our Creative Director – info@itsgreatmedia.com

It’s Great Team

Emily Cohan - Creative Director - Founder - It's Great MediaEmily Cohan – Creative Director/Founder

Emily’s goal as Creative Director is to produce the highest quality footage for clients and that people have a good time on set.  Her fresh and easy to work with style has led many tech-startups to funding from the crowdfunded level to Series C. Emily began design and production at a young age, coming from a long line of creative entrepreneurial professionals. She has a Bachelors in Public Health from Johns Hopkins University and has spoken about video content at events like DSE2013 and Santa Cruz New Tech Meetup. She continues to connect the dots between social good, art, and business in a way that is nothing short of amazing.

Vivian Morales - Producer Videographer Editor - It's Great MediaVivian Morales – Producer/Videographer/Editor

Vivian is a multidisciplinary and technical oriented media production specialist with over 8 years of experience working in various roles on a wide range of media/film/video projects. She gets it done. Vivian helps develop production strategies to push projects in conception into production, and helps tailor and execute multiple workflow systems for projects.

Raminder Lall - Production Assistant Editor - It's Great MediaRaminder Lall - Production Assistant/Editor

Rae is a fun loving, welcoming individual who supports anyone in all their endeavors with an open heart and an open mind. She has a recent BA in Psychology from UC Riverside and has a high-interest in media and production. She comes with education and experience in social media, marketing and video production. We love having Raminder on our team, she has such a fantastic attitude and genuine interest in our craft. She makes every production smooth and enjoyable.

Keith Holtaway - Advisor - It's Great MediaKeith Holtaway – Advisor

Keith co-founded the highly successful chain, Pizza My Heart, and now works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups as a business coach. His coaching skills have earned him awards and accolades from the business community, and he has worked with over 700 business owners from Carmel to San Francisco. We are honored to be working under the advisement of Keith Holtaway.

Matt Steele - Advisor - It's Great MediaMatt Steele – Advisor

Matt brings 20+ years of experience as a writer and photo & video producer/director to the table. A natural storyteller, he delves deep into companies and organizations, learning their industries, markets, competitors, and differentiators in order to tell their stories in words and pictures. With this level of experience, we turn to him for help and guidance for projects that are just that next step up for us. We are honored to be working under the advisement of Matt Steele.

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